Magnolia Bakery, the empire of the cupcakes!

cupcakesStanding in front of the bright green door, there is a sign carved in wood: “Magnolia Bakery”.  It looks familiar, and then I realize, “This is the place where they filmed Sex and the City!”  Actually it’s one of the most famous places where you can taste the real New Yorker’s cupcake, the delicious and soft sweets adorned with delicious icing. Big, just like a cup.  That’s why the term “cup” cake is used, in theory.  They are ideal accompanying a good tea in the afternoon, but we don’t mind eating them after dinner.  The only regret is that with a bite, that divine taste it already finished.  To make it last longer we take a couple. There are an incredible variety of cupcakes: chocolate, coffee, vanilla, pistachio, almond. I look at those sweet little houses glazed, as Gargamel looks like in the Smurfs. They are perfect, delicious, it’s almost a pity to eat them with …. this doesn’t mean that I don’t have to eat them! Scott takes two of the same type, the chocolate flavor, but I choose blueberry and chocolate flake cupcakes. They are soft and delicious, and they are still warm, certainly being made just recently.


The origin of this cake dates back to the nineteenth century. Before the invention of special molds, these little cakes were cooked in casseroles, cups, bowls.  From this it would develop the name of the sweet. The name may also hail from the fact that in the past, the cup was the simplest and most common means of form of measurement of the ingredients in any recipe.


The basic recipe of the cupcake is similar to any other cake and it seems very simple: butter, sugar, eggs and flour, and with the glaze it definitely seems like it’s an impossible recipe.  When I go back to Rome, I will try to make it and arrange a cupcake party with Sex and the City! About Sex and the City,


I had read that there are city tours that highlight where they were used to film one of the most famous series that speaks properly about the city of New York.  Some of the site include a bus stop, for example, where to Tao, where the girls drink and flirt, the gallery where Charlotte worked, the area in the West Village where Sarah Jessica lived with Parker Matthew Broderick, the Tiffany store, where Charlotte bought the ring and number of other places along the way.


I remember that sometimes with my friend Federica, when watched those episodes of Sex and city, we dreamed with open eyes, thinking that one-day we will travel the streets of Carrie and her friends. And now I’m here sitting in a coffee table made of stone with Scott, as if we are Carrie and Samantha. However, the guided tour I would do just with Federica, if she had the effort to take the plane!


Back to Magnolia Bakery, Scott tells me that it was born as a bakery and opened in 1996.  It offered four types of bread, cinnamon rolls, and whole-wheat maple walnut rolls during the first week of operation. Making bread proved to be impractical due to constraints of time and space. So, they started to bake cakes and pastries. With help from Allysa, one of the owners of the bakery, worked with sweet icing and test recipes late at night. Thus, the cupcakes were born in the fall of 1996. They were initially only vanilla cake with vanilla buttercream frosting tinted pink.  The one with the glaze was called the “Barbie Cake”.  Since its inception, Magnolia has been loved for its classic American products from the oven, and the vintage decor with a warm and friendly atmosphere.


In 2007, the original owner of Magnolia passed his oven mitts to Steve and Tyra Abrams. Together, the Abrams’ have thoughtfully expanded the bakery from his first store in West Village to the existing eight locations around the world. Today, Magnolia is located on Columbus Avenue in Rockefeller Center, the flagship Bloomingdale’s and Grand Central Station in New York, West Third Street in Los Angeles, Block 37 in Chicago, in the shopping center in Dubai, United Arab Emirates, in Dar Al Salem Mall in Doha, Qatar, in the Hamra Tower in Kuwait City, Kuwait, and in the mall ABC Dbayeh in Beirut, Lebanon. But that one that is in front of me, with that little green door, was the first one and I’m eating a cupcake in front of it! Another first time to add to my trip!



8 commenti Aggiungi il tuo

  1. Mature ha detto:

    Spot on with this write-up, I seriously think this amazing site
    needs far more attention. I’ll probably be back again to read more, thanks for the information!

  2. Shar ha detto:

    Te li faccio trovare venerdì 🙂

    1. Fabio Chiarini ha detto:

      grande….non vedo l’ora un pò di new york a roma…mi manca!

    2. Fabio Chiarini ha detto:

      è venerdììììì!!!!

  3. ha detto:

    A fascinating discussion is definitely worth comment.
    There’s no doubt that that you should publish more about this topic, it may not be a taboo subject but generally people do not discuss these topics. To the next! Many thanks!!

  4. matteopoddi ha detto:

    L’ha ribloggato su scrivoergosonoe ha commentato:

  5. omaro2266 ha detto:

    Nice blog! 🙂

    1. Fabio Chiarini ha detto:



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